HASBRO Q&A SESSION #17

Question #1 Dear Hasbro
Dear Hasbro, The success of The Clone Wars movie and now the TV show clearly indicates a growth in a new generation "growing up with Star Wars". Even here in Australia (where we are still to premiere the TV show) Clone Wars figures are very popular. But...the recent economic crisis is sure to have an impact on how Star Wars in 2009 and beyond will be shaped.
Would initiatives such as reduced articulation, cheaper paint jobs, generic cards and/or cheaper packaging be considered to create a new line targeting kids more interested in the TV show and playing with the toys rather than those mature collectors that want nice cards, great paint jobs and unique characters from the films? Short question: Are there plans in place to release a "discount" line of figures that will be more affordable for families and leave the premium lines for collectors?
regards,
Mousedroid

HASBRO REPLY:
There are no plans to "split" the lines by price point and we will stick to the strategy that has helped keep basic figures extremely popular. Despite what many collectors think, there is still a heavy kid audience in the "Saga" basic figure line, as well as a strong collector interest in Clone Wars basics. By doing what you suggest, we feel that we would marginalize the overall audience and set Star Wars figures on a backward course.

Question #2 Dear Hasbro
It is a very exciting time to be a collector and lover of star wars. I'm really excited about the confirmation of Coleman Trebor coming next year. I was wondering if he will be a new sculpt or is he a repack and to what wave he will be associated with. Will he come with any accessories since he was on the council and the bigger point will he be able to sit? He is a great figure and I thank you for bringing him back. What are the chances of seeing Depa Billaba and Pablo Jill also in the next coming years?
thanks,
Darthconlan

HASBRO REPLY:
Coleman Trebor is a "refresh" figure meaning he is partly new, but designed to have more articulation than previous figures. In this case, we are using his head and possibly hands, another super-articulated Jedi body, and creating a new torso to bring them all together (and new calves as well). No word yet on being able to sit, but we hope so. As far as which wave he is in...the answer is "none." He will be part of a very cool exclusive 2-pack assortment coming mid-next year. Our hope is to get to much-needed upgrades to Deepa Billaba and Pablo Jill as well sometime, but they are not in the 2009 plans.

Question #3 Dear Hasbro,
One of the interesting aspects of The Clone Wars series is the individualness to many of the Clone faces. Do you have any plans to offer some of these designs in future Clone offerings? And do you think that this concept could be applied to Legacy figures, if only to Commanders? Maybe even create a "Squad Parts Pack" to customise the basic trooper figure into your own themed squad (i.e. multiple unique heads, weapon packs, accessories, armour customization decals, etc)?
thanks,
Commander Collars

HASBRO REPLY:
Yes, there will be many of the "unique" Clone Wars troopers coming in the Clone Wars lineup (basic figures as well as multi-packs like Battle Packs and other formats). We do not have plans to carry this to Legacy figures at this time, instead following the unique expression as seen on screen in the new animated show. This is an interesting new twist following the proliferation of unique armor deco we previously saw in EpIII. One thing we do not know the answer to is whether the under-the-helmet individualtiy carries "forward" to EpIII as well. It's an interesting question we'll ask Lucasfilm when we get a chance.

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